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We as consumers have gotten smarter. Companies invest millions of dollars into the design and marketing of their products because, as we all know, a great logo design or catchphrase can really make or break a brand. What if, instead of embellishing their wares with self-praise and boasts, companies decided to speak the truth about their products? Would we be more inclined to invest in and trust a brand? 

Nike KD 6 Black Friday US, Clif Dickens , who is a designer for Huffington Post , redid the tag lines of some of our favorite brands, turning them into Honest Slogans that are a little closer to the truth. Seriously, some of them are pretty on point and hilarious. Perrier, rich people water ? Lululemon Athletica, women wear, men stare ? Dude knows. See them all here .

[ via HuffPost ]

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